Quantcast
Channel: Marketing Charts
Browsing all 62 articles
Browse latest View live

‘Top Friends’ Top Facebook App, MySpace Has Largest Widget Audience

In November 2007, nearly 148 million US Internet users viewed widgets – representing 81% of the total audience, according to comScore’s November 2007 US rankings of the top web widgets. (more…)

View Article



Senior Marketers: Little Confidence in Ability to Track Multichannel Campaigns

More than half of senior-level marketers say they are only “somewhat confident” or “not confident at all” in their organization’s ability to track campaigns across multiple channels in real-time, and...

View Article

Top 10 Travel: Casino Sites – December 2007

View Article

Top 10 Automotive Online Ad Spenders – December 2007

Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...

View Article

Writers’ Strike Could Benefit Online Video

Most web users (79.1%) are aware of the Hollywood writers’ strike, according to a Burst Media survey about the ongoing writers’ strike and the near-term media implications (via Reel Pop). (more…)

View Article


GroupM: Ad Spend to Increase Nearly 7% to $479B in ’08

Global advertising spending in measured media is expected to show 6.8% year-over-year gain, reaching $479 billion in 2008, compared with 2007’s 6.0% YOY increase, according to GroupM‘s “This Year, Next...

View Article

Digital Music Sales Near $3B, Don’t Offset CD Sales Slump

Music sales via online and mobile channels have risen from zero to an estimated $2.9 billion – or 15% of industry sales – over the last five years, making music more digitally advanced than any...

View Article

Comments on Video Sites, an Indication of Engagement, Totaled 27MM in ’07

Total user-generated videos (UGVs) published in 2007 topped an estimated 1.2 million, along with 26.5 million associated comments, according to “User Generated Video 2005 – 2008: Metadata Metrics,”...

View Article


Online Newspaper Viewership Reached Record High in ’07

Average monthly unique audience figures for newspaper websites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than 6% over 2006 numbers, according to the...

View Article


Top 10 Travel: Cruise Agency Sites – December 2007

View Article

Top 10 Online Retailers by Conversion Rate – December 2007

Note: E-commerce sites considered must have had a minimum of 500K unique visitors during the month.

View Article

Kids Age 2-14 Consume Digital Content on a Device 3-7 Times a Month

On average, kids between the ages of 2 and 14 are consuming digital content between three and seven times a month on a single device, according to The NPD Group’s recently released report, “Kids and...

View Article

Significantly Higher Ad Recall for Vanity vs. Numeric 800 Numbers

Advertisers can expect an 84% improvement in recall rates for vanity 800 numbers vs. numeric phone numbers shown in visual media (TV, billboard, print) – and a much more significant 9-times higher...

View Article


Baidu Third-Largest Search Property Worldwide, Beats Google in China

Baidu.com – the leading search engine in China – was the third-ranked search property worldwide with 3.4 billion searches in December 2007, capturing 5.2% of worldwide search share and beating out...

View Article

Influentials Talk about Automotive Brands

Close to three in five “Influentials” (57%) know many people who are at least very knowledgeable about vehicles (compared with just 18% of “Non-influentials”), and they talk about vehicles mostly to...

View Article


Wireless, CE Shoppers Don’t Necessarily Want More Choices

Nearly 6 in 10 online shoppers of consumer electronics devices (59%) say their wireless carrier provides enough content and service choices, and among those saying so half also say there were in fact...

View Article

Top 10 Travel: Cruiseline Sites – December 2007

View Article


Top 10 Online Trading Destinations – December 2007

View Article

WGA Strike Changing Media Viewing Habits

The vast majority of Americans know about the writers’ strike, and approximately one-third of the population has already changed media habits as a direct result, according to a national survey by...

View Article

Six in Ten to Celebrate Valentine’s Day, Spend $123 on Average

On average, each consumer plans to spend $122.98 on Valentine’s Day (similar to last year’s $119.67) resulting in total Valentine’s Day spending to reach $17.02 billion*, according to the National...

View Article
Browsing all 62 articles
Browse latest View live




Latest Images